rwnd Seoul / Apr. 2025rwnd Seoul, located in Anguk, Seoul, is a café where you rewind time and reconnect with yourself. Like a quiet garden within the city, it awakens the senses amidst familiar routines. Nature flows inward through a mirrored ceiling, and those who stay are embraced by calm.

matthewchang perfumes / Apr. 2025We designed and developed the spatial identity (SI) for Matthew Jang’s flagship store near Anguk Station. Based on the concept of “Wave,” we translated the emotional flow of fragrance into soft curves and natural circulation throughout the space. Through restrained tones and refined forms, we captured the continuity and energy of the wave, subtly conveying the brand’s philosophy.

General Idea [Yongsan I'Park Mall] / Mar. 2025The new GENERAL IDEA store showcases a bold spatial shift. Bright-toned carpet flooring unseen in previous locations sets the tone, while organically shaped fixtures create a distinctive retail atmosphere.

Hello Sydney Pavlova / Mar. 2025“Hello Sydney Pavlova” is a complete DISITTE work—from spatial renovation to brand identity. The façade adopts hues inspired by Australian sunlight, creating a calm yet distinctive street presence. The visual identity was developed under ASP.(@asp.aspect), DISITTE’s new brand‑design label, ensuring seamless coherence between space and brand story.

lash eyewear [Hannam Flagship Store] / Dec. 2024The spatial concept behind LASH’s flagship store focuses on providing a stage that not only reflects the brand’s minimalistic, modern aesthetic but also highlights its products. Movable display stands were designed to optimize the area’s functionality, adapting to various exhibitions or events. This flexible feature embodies the brand’s dynamic character while bringing the detailed craftsmanship of LASH eyewear closer to its visitors.

Rockfish Weatherwear [Dosan Flagship Store] / Dec. 2024We designed Rockfish Weatherwear’s third flagship space, Located in front of Dosan Park, we reimagined our most familiar exterior with Rockfish’s signature classic mood. By combining warm wood tones with metal detailing, we’ve captured our brand philosophy of offering a cozy, comforting warmth.