Rockfish Weatherwear Seongsu Flagship Store Season Greeting
Date
Scope
Place
November. 2023
Space Design
서울특별시 성동구 연무장길 40(성수동2가 310-13)
Space Story
코로나 이후 오프라인 경험을 중시하는 소비자가 늘면서 팝업 마케팅이 주목받기 시작했고 다양한 팝업 스토어를 구경하기 위해 잘파세대가 성수동으로 몰려들었으며,
새로운 소비층을 사로잡기 위한 브랜드들이 몰리면서 성수동이 자연스레 팝업 스토어의 핫플레이스가 됐습니다.
성수동의 활성화로 성수동의 건물이 매장의 역할에서 메시지를 전달하는 광고 매체로서의 역할로 변모하게 되었습니다.
이러한 흐름을 반영해 락피쉬웨더웨어도 새로운 소비층을 사로잡고 다양한 시즌 그리팅을 할 수 있도록 건물 외부에 보드를 설치하였습니다.
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